Have you created a website and you are looking to get more traffic and appear higher in search on Google or another web browser? In this iWriterly video, Meg LaTorre will discuss 15 tips for newbies on how to improve your website’s search engine optimization (or SEO).
While this video is geared toward author websites, the tips are applicable to anyone who’s looking to have their website rank higher in search on a web browser (Google, Firefox, etc.).
TOPICS COVERED IN THIS VIDEO:
- What is SEO?
- How to get your website to appear higher in search
- Content: Quality vs. quantity
- Keywords and phrases
- Descriptive, outbound links
- Page load speed
- Mobile optimization
- Website formatting and content
- Website navigation
- The power of social media
SOURCES REFERENCED IN THIS VIDEO:
- iMIS Cloud: Using RiSE to maximize SEO results
- MOZ: What is SEO?
- iWriterly Website: Author Interview: Elliot Brooks – Peace and Turmoil
- iWriterly Website: Publishable: Episode 4 | How Long Should Your Book Be?
- Jeff Bullas: 13 Super-Easy Ways to Immediately Improve Your SEO Rankings
- Neil Patel: 7 Essential HTML Tags that Separate SEO Pros from the Rookies
- Wordstream: SEO Keywords: How Better Keyword Research Gets You Better Results
Additional SEO Tips (Not Mentioned in This Video):
After posting the video, an SEO writer, Janine Jones, shared additional tips. These tips were so helpful, we wanted to share them with you as well.
- When you search Google to see what other people are searching, use incognito mode so you get the best results. Otherwise, the results will be tailored to you, as Google search tries to learn from your past searches.
- Ahrefs is a great website to do keyword research, but you may need to pay for a subscription. AnswerThePublic is also useful to see what questions people are asking around your keyword and is free.
- If you put imagines on your website, use alt text in the code to tell Google what the picture is of. That way, you may rank in photo searches as well.
- Along with mobile optimization, Google prefers lists rather than tables.
- If you can build an infographic, do so! People love sharing graphics that are also informative. However, be sure to include the text written out on your page as well because Google can’t read your graphic.
Thanks to Janine for sharing these great insights!