Being an author no longer means only writing.
The publishing industry is competitive. Specifically, traditional publishing is far more difficult to break into than it used to be. Writers not only need to query an agent with a polished, nearly shelf-ready manuscript, but in order to stand out in a query box amongst hundreds of other queries, writers often need to have a standout author platform as well.
While it isn’t necessary to have an author platform to get published, having this tool in your toolkit could mean the difference between getting noticed by agents or editors and a form rejection.
For self-published authors, on the other hand, an author platform is vital to spreading the word about their books, as they do not have the marketing support traditionally-published authors receive. Though, what “support” means can vary from title to title and from publishing house to publishing house in traditional publishing.
In short, it is in a writer’s benefit to establish a strong author platform to either get published or to have success while publishing in today’s modern world.
About the Author
Meg LaTorre is a writer, AuthorTuber/BookTuber, developmental book editor, and former literary agent with a background in magazine publishing, medical/technical writing, and journalism. On Meg’s YouTube channel, iWriterly, she geeks out on all things books—from the concept to the bookshelves (and everything in between). Meg also launched Query Hack, a query critique platform where writers can submit their manuscript queries or Twitter pitches for free feedback.She has written for publications such as Writer’s Digest and SavvyAuthors on topics related to writing and publishing, participated as an editor in Twitter contests, including #RevPit (Revise and Resubmit) and Pitch to Publication, and can be found teaching online classes throughout the year. To learn more about Meg, follow her on Twitter/Instagram/Facebook, sign up for her monthly newsletter, and subscribe to her YouTube channel, iWriterly.
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