Once upon a time, authors were able to write books and get them published, so long as they were a decent writer.
That’s no longer the case.
Now, both self-published and traditionally-published writers must establish an author platform to either get published or to have success while publishing in today’s modern world.
Jane Friedman defines author platform as “an ability to sell books because of who you are or who you can reach.”
In her article, A Definition of Author Platform, she elaborates on the origin of author platform:
Platform is a concept that first arose in connection with nonfiction authors. Sometime during the 1990s, agents and publishers began rejecting nonfiction book proposals and nonfiction manuscripts when the author lacked a “platform.” At the time—before the advent of the Internet or social media—publishers wanted the author to be in the public eye in some way (usually through mainstream media appearances) with the ability to spread the word easily to sell books.
In summary, author platform has a sole purpose: to establish future readers for your books.
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